Frequency 313 booth at Movement 2026 — four founder cutouts with mystery buckets Frequency 313 booth showing host, merch wall, and content camera setup

The Activation

Where the Story
Comes to Life

Techno was invented in Detroit. The world knows it. But most people at Movement couldn't name the four people who built it from the ground up.

A booth experience designed to stop foot traffic, create participation, generate content, and send people home with something they didn't expect.
Why it works

Built-In Foot Traffic

The cutout faces are the hook. No signage required — curiosity does the work.

Education Through Play

Trivia converts a photo moment into a history lesson. People leave knowing more.

Zero Barrier to Entry

Everyone wins something. The mystery bag makes saying yes easy.

Content-Native Design

The camera is part of the activation — real reactions, real Detroit energy.


The Experience + Prizes

Five Moments.
Every One Earns.

01

Giant Founder Cutouts

The visual hook. Four faces stop foot traffic cold.

Life-sized cutouts of all four founders stand at the booth. No signage needed — the faces pull people in from across the plaza before a single word is spoken.
Prize breakdown — easy mystery bag and hard founder cutout
Easy Win
Mystery Bag
Earplugs, sunglasses, sticker pack, Frequency 313 branded goods
Hard Win
Founder Cutout
Giant cutout of your chosen founder's face. No one else leaves Movement with one.

This isn't content created about the activation. The activation is the content.

Real-Time Social
Archival Documentary
Founder Legacy

Test Your Knowledge

This Is the Booth.
Right Now.

The trivia that runs at the activation — fast, cultural, designed to surprise. Think you know Detroit techno?

Question 1 of 5
out of 5


The Founders

Four Names.
One Genre.

Detroit techno originators whose handprints are literally cemented in history. This activation gives their legacy a live, participatory presence at the festival built in their honor.


Brand Identity

The Look.
The Merch.

The Frequency 313 brand shows up everywhere at Movement — on the booth, on the merch wall, and in the hands of every person who walks away from the activation.

Logo
Frequency 313 logo
Merch
Frequency 313 branded merchandise

The Ask

What We
Need

Booth space at Movement 2026 to execute the Frequency 313 activation as described.

The founders will be doing pop-ups throughout the festival — creating live moments, connecting with attendees, and generating real-time content across the weekend. We bring the founders, the energy, the camera, and the plan. You bring the space.

Festival
Movement 2026
Venue
Hart Plaza, Detroit, MI
Dates
May 23–25, 2026
Format
Branded Booth Activation
Production
Handled by Frequency 313
Content
Social + Documentary
Detroit built techno.
Frequency 313 makes sure
the world never forgets who built it.